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Digital Media Architect
with more than 20 years of experience in:
• Content Production
• Content Protection
• Digital Media Distribution
• Broadcast Media/Publishing
• Interactive Services
• Software Development


Darris A.K.A. the legendary DJ Mad Dog is an accomplished multi-dimentional producer/architect who has developed some of the most advanced technology on the market.  Currently serving as Chief Architect of
Mix 1 Digital Networks, LLC. a privately-held digital media company specializing in solutions, research, marketing and development of digital distribution technology, media content, and marketing collateral for the media and entertainment industries.

He previously served as a founding member and Senior Principal Engineering Director of Intent MediaWorks, a leading digital music aggregator/distributor, Senior Quality Engineer of WebTV/Microsoft, a world renowned technology company and Assistant Production Manager on "Space Jam" for Warner Bros. Feature Animation.
 
Prior to founding his first company in the spring of 1990, mixed for radio and various nite clubs in St. Louis MO, New Orleans LA, and Atlanta GA. Independently produced & distributed mix shows and performed airshifts in the same markets. Integral to founding the world's first commercial Hip Hop radio format (Y94 WYLD). Served as Production Director at WQUE (Q93). 
 
After relocation to LA in summer of 1992, served as Promotion Assistant for Motown Records and Pool Director for National Urban Dance Promotions, (founded by the late Captain G of KKBT/KMJM).  During this 3 yr. Relationship, produced dynamic remixes for various record labels and ghost DJ mixes for LA radio stations (KKBT, KJLH).

He has produced well over 2000 hours of broadcast programming with #1 shows for six stations in four states. Each one leading in their respective market. He is the only broadcast talent to have fused continuous mixes of Hip-Hop, R & B, Dance, and House as an integral part of the urban broadcast format, many years before their current popularity.
 
Specialties:
Management, solutions development, branding, community development, media  publishing, broadcasting, creative development, contract negotiation, branding and identity, marketing, new product development.

Honors and Awards
 

Architected, developed and deployed an advertising-based electronic commerce model cited for its merits in US Supreme Court Case: MGM vs Grokster 2005.

 

2006 Distributed Computing Industry Association Innovators Award.

 

“2006 Best New Digital Technology” at the Digital Music Conference.

 

Instrumental in the development of proprietary methods for monetizing rich entertainment media over the internet.

 

Pioneered the ad-supported DRM Window using Rich Media Advertising.

 

Instrumental in bringing RealPlayer and Windows Media Player to WebTV/MSNTV/Media Center and UltimateTV DVR digital set-top appliance.

 

Co-conspirator of the World's first commercial Hip Hop radio format.


 

Selected discography & other production credits:

Warner Bros Animation: "Space Jam" Asst. Prod Manager
Ruthless: Bone Thugs N Harmony E1999 Remix
Ruthless: Bone Thugs N Harmony 1st of The Month (Video & Spots)

Ruthless: Eazy E: Str8 Off Tha Streetz TV Spots
Priority: Streetfighter Soundtrack Radio & TV Spots
Priority: Friday Soundtrack Radio, TV, & Home Video Spots

Priority: The Substitute Soundtrack Radio, TV, & Home Video Spots
Reprise: Michael Cooper (Confunkshun) Should Have Been You Remix


Testimonials
 

“Darris was a joy to work with on SPACE JAM and would be an asset to any crew. ” 
Ron Tippe, Producer, Warner Brothers Feature Animation
managed Darris indirectly at Warner Bros. Feature Animation

 

“I worked with Darris for about 6 months and was blown away by the depth of his knowledge of software security, systems flow, and the intricacies of the overall entertainment industry from a software solutions perspective. Darris distinguished himself with his innovative and leading edge ideas and was a definite "go-to" resource by the executive leadership team to sanity check future company planning. I would recommend Darris to any company looking for a visionary with the tried and true background to assist a company to succeed.” 
Drew Cooper, Director, Support Services and Implementations, INTENT MediaWorks, Inc.
worked with Darris at Intent MediaWorks, Inc.

 

"Darris is by far one of the smartest individuals I know when it comes to solutions in the digital world.  I have found myself in various conversations and projects with Darris that has put my mind at ease knowing his direction in the programming world gets the right results!  I would recommend using Darris and his services.  Not to mention he has a great creative mind in all facets of media.  Just ask him to play you some of the music he has orchestrated, the man is a beast!!!"  

Mike Johnson, President, Groundrush Media, Inc.

hired Darris as an IT Consultant, and hired Darris more than once.

 

“Darris is able to produce some of the best, and highest quality work.  I would recommend him to anybody for systems development especially creative solutions for Web based applications and Web 2.0 systems.” 
Les Ottolenghi, CEO, INTENT MediaWorks, Inc.
hired Darris as Principal Engineering Director and hired Darris more than once.

“Darris designed and lead an offshore team of developers in developing cutting edge DRM solutions” 
Glenn Martin, CTO, INTENT MediaWorks, Inc.
managed Darris at Intent MediaWorks, Inc.

“Darris did a phenomenal job!! Very easy to work with, and absolutely fantastic results.” 
Carrie Muehlemann, The Creative Group
hired Darris as a Graphic/Web Designer
Top qualities: Great Results, Expert, Creative

“Darris has an incredible skill-set, is very personable, and is truly one of a kind in the St. Louis market.”
Greg Detter, The Creative Group
hired Darris as a Graphic/Web Designer
Top qualities: Great Results, Expert, Creative 

“Darris came to work for Microsoft working in the same technical area of the product as me, Multimedia. Darris did a great job working on the audio components of the WebTV browser. His understanding of what the costumer would expect from the product was second to none. He really helped to improve the product. Darris was a hard worker and bought a lot of knowledge to the team. It was a pleasure working with him.” 
Michael Cooke, Technical Specialist, Microsoft
worked with Darris indirectly at WebTV, Microsoft

 

“Darris is like the eye of a hurricane.  "Space Jam" was a very stressful production and Darris was not only on top of the production flow, but was calm and collected.  I highly recommend him in this position and as a man who sees the big picture.” 
Bill Dely, Background Painter, Warner Bros. Feature Animation
worked indirectly for Darris at Warner Bros. Feature Animation

 

"Darris displayed acute attention to details while working for us at WYLD in New Orleans...while there, he was ver dependable in producing excellent production work for clients as well as music mixes (and remixes) for the station, helping us to maintain our music image of being on top of what was hot in New Orleans!" 

Brian Wallace, Program Director/Announcer, WYLD-FM New Orleans (Inter Urban)

managed Darris at Inter Urban Broadcasting